Follow the KascAid blog to find out about the latest marketing trends, tips and advice.


Sep 1, 2016

Sending timely, relevant and interesting emails to customers and prospects enables you to get in touch, keep in regular contact and sell – on a shoestring budget....

Jun 30, 2016

Content marketing is changing. Moment by moment. Creating marketing content that is valuable, relevant and consistent is an art that never sits still. Why? Because the way we deliver and receive content through social media is changing. It’s time to get in the moment...

Mar 4, 2016
When selling more to existing customers, one communication may do the trick because they know, like and trust you.  But, with a cold prospect you’re starting from scratch.
Dec 9, 2015

Office Friendly has launched new marketing software described as “game-changing” for its members.


Maxemail+, a significant upgrade to the dealer group’s original brand Maxemail, now provides marketing automation that will allow dealers to build, schedule and track campaigns to boost effectiveness and engagement. Read more...


Jun 15, 2015
Imagine: if you could get your hands on the holy grail of prospecting toolkits, what would it look like, what would it be worth to your business and how would it work? Some would describe such hypothetical questions as folly, but at KascAid Marketing, these are questions we ask each other on a daily basis. A few months ago, we wondered if we could find the ideal resources and people to actually create such an ‘ultimate’ prospecting toolkit. One thing led to another…
May 21, 2015
Most people I meet know something about S.E.O (Search Engine Optimisation, dummy). But, when asked if they’ve put it into practice, act like I’ve whispered a guileless curse. Even digital marketers seize up, pupils dilate, veins pop…
May 12, 2015

It’s Friday afternoon. You’re sat at your desk after a busy week and you finally get a minute to yourself. You’re sat there pondering how you can be productive in these last few hours...

May 5, 2015

In this digital age web marketing is a must, but having the fanciest site around is useless if nobody can find it. What you need is SEO.




Feb 24, 2015
Office Friendly Dealer Association has undergone a makeover as part of a wider change in business strategy. The rebrand, which will see the Sheffield-based co-operative now known only as Office Friendly, was unveiled at VOW’s Greenlight event last month to“emphatically positive feedback”.
Feb 24, 2015
This year’s annual conference will include an Award Presentation; the awards will be aimed towards members and suppliers. Our purpose is to recognise and reward our members and suppliers who support Office Friendly and can demonstrate real excellence, through the successful performance of their business.

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