Stimul8, the new and exciting brand awareness initiative, held its first ever open day at The Hilton Hotel in Leicester on 2^nd December 2009. As the Stimul8 team got ready for the events to come, office friendly members from all around the country gathered together to see how this brand building programme can benefit their business.

‘Stimul8 is practical, measurable, cost effective and will generate profitable returns´.

The morning kicked off with tea, coffee and Danish pastries providing a great opportunity for attendees to circulate and discuss ideas before the presentations started.

Managing Director Steve Harrop introduced the day and the Stimul8 initiative asking questions such as why choose Stimul8? How does the Stimul8 team engage with customers? He also covered alternative strategies, new ideas and approaches.

The presentation then moved onto Chris Nichols who discussed the concept around the Stimul8 Academy, the website, and how dealers will be guided through the programme. Up next were the Business Development Specialists, Sharon Renshaw, Stuart Perriam and Gilly Cook, who presented how they are going to support Stimul8 resellers.

The final presentations came from Simon Blackburn from Growth Engineering and Patrick Donnelley from Evolution Software, who presented an overview of the E-Learning Academy and going digital with Evolution respectively.

The afternoon rolled on with 7 different workshops, including Stimul8 brands PG Tips, Kenco, HSM, Snopake and Identibadge. The attitudes of the dealers was very positive and enthusiastic. They were also given the opportunity to ask the brands questions about their involvement in Stimul8 products and give their feedback on the brands.

Overall the day was such a huge success, with 95% of attendee´s registering to be a Stimul8 reseller. The pad is now set for the launch day on 1^st February 2010.

Office Friendly would like to thank all the dealers and suppliers for such a wonderful day.

If you would like to know more about the Stimul8 programme and how it can benefit your business, please visit the Stimul8 website www.stimul8.org.uk or contact the Stimul8 team on 0114 2566321.