Leitz PROFILER — a clean-cut case of sales growth - 19.1.2010

Following the success of the innovative Leitz awareness and sales campaigns over the last two years, (Leitz Office Games - 2008 and You & Leitz — 2009), Esselte has gone one step further this year with the exciting Leitz PROFILER campaign.

This new collect and win campaign, which runs through 2010, has been designed to stimulate extra, profitable sales of Leitz-branded products for you and then reward your consumers for their purchases.

So it´s a win, win for everybody … more repeat purchases, more impulse purchases, more volume purchases and more cross selling opportunities across the wide Leitz portfolio of premium quality, branded filing products and desk accessories … products with guarantees up to ten years.

From January to December 2010, all selected Leitz products have special campaign fingerprint stickers that contain PROFILER points. All your customers have to do is to collect the finger print stickers, scratch them to reveal the secret PROFILER codes, register online at www.leitz.com/profiler enter the code, collect the points, claim fantastic prizes and solve some intriguing cases.

The PROFILER campaign has been designed to promote the benefits of using the different Leitz products in an interesting and amusing way. The case is the unorganised office; the detective is a Leitz PROFILER. With the Leitz PROFILER Team on your case, suddenly everything is under control. Their secret? The latest innovations from Leitz. Customers are invited to become Leitz PROFILERs and solve those cases they thought were unsolvable! For example: threatening piles of paper and unmanageable desk top chaos? No problem! With help from professional Leitz equipment and the special PROFILER unit, chaos is eliminated and workflow speeded up. There are seven cases on the website to solve in order to win one of ten C.S.I Crime Scene Investigation: The Complete Ninth Season DVD box sets.

To encourage your customers to start collecting as soon as possible, they can sign up for the monthly PROFILER newsletter which is full of crime facts, cases to solve and thrilling promotions.

And to help you include the Leitz PROFILER campaign in your 2010 promotional plans, Esselte has an eye-catching trade support programme, which includes posters, adverts, web banners, badges, product stickers, tactical flyers and ‘how to sell´ sheets. So get on the case, all flyers are available to download from the download section of the Office Friendly Website or as e-shots on www.maxemail.co.uk.