As you will be aware, Amazon Business launched earlier this week – a move that has caused concern for many within the office products industry. Having spoken to a number of experts, I’d like to take a few minutes of your time to demystify this new venture and explain why we’re confident your business model is secure.
- Payment terms on Amazon Business are strict, shackling financial freedom
- Prices fluctuate from one delivery to the next, making budget control impossible
- Multiple departments need an administrator to coordinate the account.
- Like other corporate giants, Amazon’s business model can be neither flexible nor personable, meaning they can’t understand customer needs.
A face to business
Rather than go head-to-head with Amazon, successful dealers continue to focus on their own strategy. As you know, we can counteract the rush to the bottom by offering smarter spending solutions and contract pricing. Remember to offer those value-added expert services, solution-sell and keep the personal touch. By promoting the things that Amazon can’t match – like free deliveries, a no-quibble returns policy and your friendly, local van drivers, we can keep our competitive advantage.
More than ever, it’s important to come together, to build trusted partnerships and develop strategic areas together.
Office Friendly support
As a group, we’re investing in robust technological infrastructure which will ensure we remain digitally nimble. Look at your website, your back office system, the CRM and marketing programmes you use and ask yourself: ‘how do they compare to modern competition?’ If you haven’t already, speak to Office Friendly about the innovative solutions we’re developing. See how you can benefit from integrated back office systems, FusionPlus data and KascAid – our very own in-house marketing agency.
With change comes opportunities, and those that have the tenacity will find a way. Brexit has already forced us all to think differently. You are already on that journey of change – Amazon’s foray simply reminds us to never stand still.
This is only the beginning – so keep an eye out for our future communications about Amazon’s developments. In the meantime, please get in touch via social media, by email, or by calling 0114 256 6300.
Julie Hawley, Managing Director