2017 has marked a year of innovation for Office Friendly which has resulted in record growth for members through VOW. The new strategic focus on business development through key partnerships has been a game changer for the cooperative. Now, the delivery of a comprehensive support system through the wholesaler VOW has seen members ramp up success.
Office Friendly’s website reveals a clear switch in direction – a strategy which has taken 18 months of crafting. No longer just seen as a traditional dealer group – Office Friendly call themselves ‘business development specialists’ and feedback so far has been extremely positive.
Members are showing the highest levels of engagement ever through the KascAid bespoke marketing service, to detailed business support and full training programmes – the suite of services has never been in such demand. Managing Director, Julie Hawley, points out that they have invested in areas that dealers need in this tough marketplace and the relationship with VOW is also key to success.
“After delivering the highest ever collective growth with VOW, you have to ask yourself, why? One of the driving forces is our joint interest in success for dealers. VOW’s switch in strategy to service dealers solely out of their Arrow operation has enabled them to streamline their logistics offering. Now, they’re cementing their presence as the industry’s leading storage, pick and delivery service.”
Office Friendly have a solus arrangement with VOW and because of this, their members enjoy exclusive pricing terms, promotions and joint initiatives. “All of this has helped our members thrive,” adds Julie. A trend, forecasts say, which is set to continue in 2018.
Adrian Butler, Managing Director of VOW, has expressed his delight with the results.
“It is great to see the membership benefiting from the work that we doing collectively. By improving the service through Arrow and working on multiple joint initiatives together our relationship is stronger than ever. VOW is focused on delivering a first class customer experience that ensures we are easy to deal with, as well as creating opportunities for our customers to be able to sell more. Expect more from VOW in 2018.”
If you are looking for a trusted, strategic and innovative partner in the industry there has never been a better time to join Office Friendly.