Due to current market conditions, dealer group Office Friendly has announced their intention to extend its Van-Tastic incentive until Autumn 2021.
The decision was made to give the incentive’s nine sponsors 3M, ACCO, Antalis, BIC, BiSilque, Brother, Fellowes Office Friendly and VOW Wholesale a further 12 months exposure of this exclusive incentive.
Created in 2018, the Van-Tastic incentive sees Office Friendly members compete to gather tickets and be counted in a prize draw to win one of several prizes, including an electric van for their fleet.
As with previous years the 2021 incentive will see Office Friendly dealers earn tickets by engaging with participating sponsors, boosting sales and holding blitz days and running marketing campaigns; the more tickets a dealer earns, the more they increase their chances of winning a new electric van to add to their fleet.
The sponsors have already kicked off fresh activity by hosting exclusive training webinars to focus sales teams on opportunities as people migrate ‘Back to Business’ including those on long term work from home. Participating sponsors have also supplied huge amounts of content on the new and refreshed Pioneer learning platform to add more value to the membership. Content includes live and recorded webinars, promotional marketing material and sales tools.
“The Office Friendly Van-Tastic incentive has provided Brother with a platform to have deeper engagement with their dealers”, says Sara Diggle, Head of SMB Laser Business Unit at Brother. “We have seen the level of motivation to receive reward tickets grow since launch, which has enabled us to be front of mind when considering print across the membership.”
The Van-Tastic initiative has been well received by suppliers and dealers alike and was shortlisted for both Initiative of the Year at 2019’s BOSS Awards and for Marketing Campaign of the Year at the 2020 EOPA Awards.