Office Friendly has revealed the new visual identity, website and portfolio for its in-house creative and marketing agency, KascAid.

KascAid was launched eight years ago in response to a growing demand for marketing services amongst the Office Friendly membership. Since then, the KascAid team has grown three-fold and now engages in communications, design and consultancy both within and outside of the office supplies industry.

The refresh better reflects KascAid as a marketing and design agency. Alongside a new visual identity and website, KascAid’s renewed proposition is in keeping with today’s marketing landscape and changing client demands. A new streamlined offering delivers a range of services spanning four specialisms: brand, content, digital and consultancy. This includes brand development, digital and content marketing, and web and creative design, complementing the existing traditional offering of printed publications and managed marketing activity.

The new offering also brings together Office Friendly’s business development services with KascAid in the form of sales consultancy. This holistic, consultative approach combines strategy, analysis, positioning and mentoring with KascAid’s more creative services to help clients make informed decisions on their marketing and communications and reap better results.

Katie Metcalfe, Marketing Director of Office Friendly, recognises the benefits of this renewed mission for members and clients. “Since it’s conception, KascAid has gone from strength to strength. This refreshed brand identity is a huge step forward both in terms of solidifying our service offering and providing a unique, relevant solution for our clients in an ever-changing marketing landscape.”

KascAid’s new branding has now launched across all touchpoints. Visit the website at or search on social media to see the new identity and portfolio.